ROLE

UI Designer

WHAT I DID

Interaction Design, Visual Design, Prototyping

DURATION

1 week

TOOLS

Adobe Illustrator,  Adobe Photoshop, Figma

DELIVERABLES

Interactive Prototype

BRIEF

The task was to redesign Pepsi MAX website in order to bring a new look but keep the brand essence. Redesign a famous brand digital’s look is a big challenge, especially when it’s been successful for more than a century.

GOAL

The main goal of this concept was to represent a new look of Pepsi which will help refresh the digital brand on the market. Having in mind the seamless user experience plus the interaction design.

VISUAL DESIGN

I wanted to provide Pepsi website with a minimalist look, intuitive design, and user interaction refreshment, keeping in my mind the user experience point of view. I started the journey with selecting the typography, and then decided to use the same font along with the colors identity as well.

TYPOGRAPHY

COLORS IDENTITY

HOMEPAGE

Before & after applying my vision. (drag the handler <|>)

PRODUCTS CATALOGUE

PRODUCT DETAILS

PROTOTYPE

I redesigned the whole experience & added interactivity to the website using Figma.

CONCLUSION

This is a concept, not an official design of Pepsi digital products. This project is non-commercial and was created as a part of a design research study.

All credits go to Ozgur CAPCI for Pepsi 3d logo in the homepage.